Our Story

Lative was born out of a need to accurately measure sales teams’ true impact on business success. In our years of experience leading operations and enablement teams, we saw firsthand how organizations struggled with unreliable insights, missing the mark on sales performance and capacity. We founded Lative to provide a new way—one that centers on real, measurable contributions

Why we exist
Our mission is simple: we help companies achieve their sales goals profitably and efficiently by empowering them to make better, data-driven decisions. We believe that go to market leaders should be able to understand and improve their performance in real time, without relying on endless spreadsheets or siloed data.

The Lative advantage
Lative enables you to confidently answer the key questions that drive your sales strategy: Will we hit our number? How will we get there? And can we do it profitably? With Lative, you have the insights to optimize capacity, align resources strategically, and make informed, data-driven decisions for sustainable growth. We’re more than just a software solution; we’re a partner in your success.

Trusted by:

Lative Values

Be Human

Being respectful and adaptive to find solutions, seeing problems as opportunities, having fun and celebrating success.

Drive Excellence

Willing to learn, grow and evolve with constant adaptation, innovation and vigilance in order to achieve success.

Be Transparent

Being open and honest with a no blame culture, brave enough to be challenged and to listen and share.

Meet the Leadership Team

Werner Schmidt

CEO & Co-Founder at Lative

Werner has worked as a Global Operations and Enablement leader for the last 20 years, helping create optimal sales teams in some of the fastest-growing SaaS companies.

Laura Tortosa Sancho

CPO & Co-Founder at Lative

Laura has spent her career in technology leadership roles, transforming sales from a functional focus to an enabler of innovation for businesses like Deloitte and Sage.

Xavi Perez

Chief Technology Officer

Xavi has over 20 years of experience of defining technical vision and developing high-performance Mid-Market and Enterprise Solutions using Agile methodologies and leveraging Cloud technologies.

Ollie Sharpe

Chief Commercial Officer

Ollie is a GTM Senior Leader with experience of taking Saas products to market. MD EMEA Salesloft, grew from $0 to $26m ARR. Previously built and led multiple sales teams at LinkedIn

Ross Paul

Advisor

Ross has over 20 years of experience leading go-to-market, growth and product for B2B software and SaaS businesses, from bootstrapped startups to global publicly traded companies.

Meet Our Board

Call Us:

+1 000 123 4567

Our Story