Our Story

What if every workday, every hour, every minute was invested intentionally. What results could your team achieve?

We’ve all been involved in operations that burned through finances for the sake of growth only to reverse course when parts of the growth plan did not work. These mistakes are costly and happen regularly each year.

These challenges cropped up repeatedly throughout our combined decades of Operations and Enablement experience, where we managed over 2,000 salespeople at some points in our career. We always thought there must be a better way to measure sales capacity and performance across the sales organisation, which would focus on what the sales teams actually produced vs. what they planned to achieve.

This fascination soon turned to passion, and we founded Lative to find a new, insight-driven way to measure our teams’ capacity and performance and through this be able to create effective and efficient sales teams, while being able to simulate optimal organisational designs for the future.

Lative Values

Be Human

Being respectful and adaptive to find solutions, seeing problems as opportunities, having fun and celebrating success.

Drive Excellence

Willing to learn, grow and evolve with constant adaptation, innovation and vigilance in order to achieve success.

Be Transparent

Being open and honest with a no blame culture, brave enough to be challenged and to listen and share.

Meet the Leadership Team

Werner Schmidt

CEO & Co-Founder at Lative

Werner has worked as a Global Operations and Enablement leader for the last 20 years, helping create optimal sales teams in some of the fastest-growing SaaS companies.

Laura Tortosa Sancho

CPO & Co-Founder at Lative

Laura has spent her career in technology leadership roles,  transforming sales from a functional focus to an enabler of innovation for businesses like Deloitte and Sage.

Xavi Perez

Chief Technology Officer

Xavi has over 20 years of experience of defining technical vision and developing high-performance Mid-Market and Enterprise Solutions using Agile methodologies and leveraging Cloud technologies.

Ross Paul

Chief Marketing Officer

Ross has over 20 years of experience leading go-to-market, growth and product for B2B software and SaaS businesses, from bootstrapped startups to global publicly traded companies.

Christian Blomberg


Christian is an experienced SaaS founder and operator who now serves as an advisor and board member to early-stage startups and helps them to scale faster, from the earliest stages through to the growth stages. 

Meet Our Board

Kasper Hulthin, Chairman

Chairman of the Board at Normative
and founder of Peakon and Podio

Vernon Bubb

Former MD Clari and previously led the Enterprise Solutions team at LinkedIn

Ollie Sharpe

Former MD Salesloft and previously
led multiple sales teams at LinkedIn

Call Us:

+1 000 123 4567

Get in Touch

Let’s reinvent how your sales organizations view and manage their business with our capacity planning and revenue efficiency platform for Salesforce.

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