Enhancing Sales Capacity: Strategies for Better Sales Outcomes

In today’s shift towards sustainable growth, B2B sales teams face the challenge of balancing sales capacity with efficiency. No longer can teams afford the ‘growth at all costs’ mantra, which often leads to overhiring and reduced ROI. So how do you know whether you have enough sales capacity to ensure you hit your numbers, while avoiding over or under hiring or being forced to make uncomfortable cuts?

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