In recent years, for B2B sales teams, efficiency has gone from an afterthought to a critical success factor. But what exactly does sales efficiency mean, and more importantly, how do you measure and improve it? In this post we take a deep dive into how to measure, manage and maximize your sales efficiency.
In today’s hyper-competitive business landscape, buzzwords like “growth,” “sales,” and “efficiency” are tossed around more often than a football at a tailgate party. But what does it truly mean to build a high-performance revenue engine?