Our Story
Lative was born out of a need to accurately measure sales teams’ true impact on business success. In our years of experience leading operations and enablement teams, we saw firsthand how organizations struggled with unreliable insights, missing the mark on sales performance and capacity. We founded Lative to provide a new way—one that centers on real, measurable contributions.
Why we exist
Our mission is simple: we help companies achieve their sales goals profitably and efficiently by empowering them to make better, data-driven decisions. We believe that go to market leaders should be able to understand and improve their performance in real time, without relying on endless spreadsheets or siloed data.
The Lative advantage
Lative enables you to confidently answer the key questions that drive your sales strategy: Will we hit our number? How will we get there? And can we do it profitably? With Lative, you have the insights to optimize capacity, align resources strategically, and make informed, data-driven decisions for sustainable growth. We’re more than just a software solution; we’re a partner in your success.
Trusted by:
Lative Values
Be Human
Being respectful and adaptive to find solutions, seeing problems as opportunities, having fun and celebrating success.
Drive Excellence
Willing to learn, grow and evolve with constant adaptation, innovation and vigilance in order to achieve success.
Be Transparent
Being open and honest with a no blame culture, brave enough to be challenged and to listen and share.
Meet the Leadership Team
Werner Schmidt
CEO & Co-Founder at Lative
Werner has worked as a Global Operations and Enablement leader for the last 20 years, helping create optimal sales teams in some of the fastest-growing SaaS companies.
Laura Tortosa Sancho
CPO & Co-Founder at Lative
Laura has spent her career in technology leadership roles, transforming sales from a functional focus to an enabler of innovation for businesses like Deloitte and Sage.
Xavi Perez
Chief Technology Officer
Xavi has over 20 years of experience of defining technical vision and developing high-performance Mid-Market and Enterprise Solutions using Agile methodologies and leveraging Cloud technologies.
Ollie Sharpe
Chief Commercial Officer
Ollie is a GTM Senior Leader with experience of taking Saas products to market. Previously MD EMEA Salesloft, grew from $0 to $26m ARR. Previously built and led multiple sales teams at LinkedIn
Ross Paul
Advisor
Ross has over 20 years of experience leading go-to-market, growth and product for B2B software and SaaS businesses, from bootstrapped startups to global publicly traded companies.
Meet Our Board
Kasper Hulthin, Chairman
Chairman of the Board at Normative
and founder of Peakon and Podio
Vernon Bubb
Former MD Clari and previously led the Enterprise Solutions team at LinkedIn
Ollie Sharpe
Former MD Salesloft and previously
led multiple sales teams at LinkedIn
Call Us:
+1 000 123 4567
Get in Touch
Let’s reinvent how your sales organizations view and manage their business with our capacity planning and revenue efficiency platform for Salesforce.
