Today, we’re excited to share that Lative has raised $7.5 million to accelerate the product development of our AI-powered Sales Planning platform and expand our go-to-market. The round was co-led by Act Venture Capital and Senovo VC, has also been backed by Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures and Shuttle.
This milestone reflects a growing industry need for a smarter, more connected way to plan and operate sales organisations and the rapid momentum behind Lative’s AI-powered Sales Planning & Decision Intelligence Platform.
Why sales teams are adopting AI-powered sales planning
Sales planning is one of the most critical activities in any go-to-market organisation but for most teams, it’s still manual, slow, and dependent on spreadsheets and disconnected tools.
Lative replaces this fragmented process with one cloud-based platform that connects top-down targets and quota plans with bottom-up sales productivity and productive capacity. With a time to value of just 30 minutes, teams can turn the platform on and immediately begin transforming their sales operations.
With Lative, customers can:
model and simulate future org designs
adjust capacity and quota plans in real time
understand sales productivity and efficiency through AI Insights
identify risks and opportunities before they impact revenue
track execution with clarity and confidence
Sales planning tasks that once took weeks now take minutes with customers also seeing up to 24% increases in sales productivity.
Founded to solve a universal pain point
Lative was launched in 2022 by Werner Schmidt and Laura Tortosa Sancho, who bring more than 32 years of senior operations experience across Sage, Citrix, and Deloitte. Across every organisation they worked in, they saw the same problem: critical sales planning processes slowed down by manual work and no real-time visibility.
That frustration became the foundation for Lative.
''We saw the same issue over and over again, in every company we worked in - sales planning was slow, manual, and stuck in spreadsheets, we built Lative to change that, and to give sales teams real-time visibility and confidence so every decision is informed, not guessed in this critical activity for go-to-market organisations. Every sales organisation needs to plan and track execution, and it’s mainly done in spreadsheets today. Now there's a better way.”
Shaping the future of sales planning
The sales performance management market, valued at $2.3 billion in 2023, is projected to exceed $7 billion by 2030, underscoring the demand for solutions that automate and optimize sales execution.
In the past 15 months alone, Lative has achieved 10x growth, and today supports customers such as Seismic, Intercom, Aiven, Avalara and Version 1.
Lative was also recently ranked second to Salesforce on G2’s Sales Planning Grid and has forged integration partnerships with Salesforce, HubSpot, and Snowflake to enable seamless data sharing.
Our investors see the same shift happening across the industry:
“Lative is driving a paradigm shift to sales planning and optimisation teams that is long overdue. By helping teams identify what’s working and what isn’t in real-time, problems are identified before they become too large to manage,”
“RevOps leaders love Lative when they see it. New AI Consumption models now need better tooling to manage complexity. Lative helps industry leaders like Seismic, Intercom and Version 1 see true sales productivity and capacity in real-time to deliver efficient growth. Werner, Laura, and their team are defining a new category with an exciting AI roadmap”
Our customers feel this impact directly:
“Lative allows us to see our productive sales capacity in real-time which is fundamental to how we scale the business and invest in the right areas to accelerate growth.”
What’s next
This new funding allows us to accelerate product expansion, deepen our AI capabilities, strengthen our integrations ecosystem, and bring Lative to more organisations that need real-time visibility to plan and execute effectively.
We’re incredibly grateful for the support of our customers, investors, and partners.
To learn more about how Lative can help your team plan smarter and grow efficiently, book a demo.