CUSTOMER STORIES
How high-performing companies grow with Lative
Every business faces challenges—whether it’s improving efficiency, making smarter decisions, or scaling sustainably. Here, you’ll find real stories of companies that have tackled these obstacles, refined their strategies, and unlocked new opportunities.
Driving sales productivity and strategic decision-making at Aiven
Aiven, a leader in managed cloud database services, faced challenges in tracking sales performance due to frequent adjustments in account ownership and a consumption-based revenue model. By partnering with Lative, they gained real-time visibility into sales productivity, enabling data-driven decisions and optimized sales strategies. This collaboration led to significant time savings in reporting and a deeper understanding of true revenue growth sources.
Productivity is Pivotal for EDB Revenue Efficiency and Planning
EDB, a leader in enterprise-class PostgreSQL solutions, sought to enhance sales productivity and capacity planning. By implementing Lative, they transitioned from manual, quarterly analyses to real-time, automated insights. This shift enabled proactive management of sales performance, informed decision-making, and a clearer understanding of the impact of sales enablement initiatives.
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