Lative Raises $3 Million in Seed Funding To Reinvent Sales Performance, Efficiency and Planning

Announcing $3M Seed Funding

Software empowers B2B revenue teams to connect sales plans to performance and costs in real-time.


We are thrilled to announce that Lative has successfully raised $3 million in seed funding, having previously raised a $1.5M pre-seed round at the beginning of 2022. This investment will enable us to continue building our cutting-edge sales performance, efficiency and planning software platform, deepen our integrations with strategic partners, further expand our integration partner ecosystem, and continue to grow market awareness and customer adoption.


Our New Investors


We are grateful for the support of our new investors, Elkstone Partners from Ireland who led this seed funding round, with support from Handshake Ventures from Silicon Valley and Enterprise Ireland. Their experience, advice, and connections will be invaluable as we scale our business. 


Continued Support from Existing Investors


We are equally thankful for the ongoing commitment of our existing investors, including Warren (Bunny) Weiss at WestWave Capital from Silicon Valley, Kasper Hulthin at Future Five from Europe, and various angels and scouts from the US and Europe, representing companies such as Sequoia, EQT, Sage, GoTo, Contentful and others. 


Why Lative?


Lative has developed powerful and easy-to-use cloud-based sales performance, efficiency and planning software that helps B2B revenue teams monitor and improve sales performance. It allows users to understand their sales performance, cost efficiency and return on investment (ROI) with real-time risk and opportunity assessment, as well as easily simulate future capacity and investment plans with far higher accuracy than how it’s done within organisations today.

As economic conditions have changed in recent years, for B2B sales teams sales productivity and efficiency has gone from an afterthought to a critical success factor. Lative connects top down revenue plans to bottom up performance and costs in real-time so that you can focus on making the right decisions or course correct at the right times to achieve your revenue and profitability goals.


How Lative Works


Having led revenue operations, sales operations and sales enablement for high-growth SaaS businesses like Citrix and Sage, my co-founder Laura and I recognized the need for combining planning with execution within sales organisations and have built the Lative platform to solve this need.

Historically, this has been done using a top-down approach which in our experience is an inaccurate and inefficient method and leads to expensive mistakes.

Instead, our software integrates our customers’ actual bottom-up operating data in real-time in order to track and improve execution, and to build accurate capacity and hiring plans and see the impact of strategic initiatives on sales productivity and return on investment.

This is not a solution for a once-a-year planning exercise. It can be used continuously to monitor sales performance and efficiency and adjust plans throughout the year as companies grow and change.


What's Next For Lative


This seed funding round will be instrumental in driving our growth strategy, which includes: 

    1. Product Development: We will continue to invest in expanding our sales performance, efficiency and planning capabilities, incorporating more advanced workflows, AI and ML-powered algorithms, and introducing advanced insights and benchmarking tools, all with a continued focus on ease of use and immediate business impact for our customers. 

    1. Integration Partner Ecosystem: We will continue to improve and deepen our integrations with our strategic technology partners Salesforce and Snowflake, as well as continue to expand our broader integration partner ecosystem, ensuring seamless connectivity with a wide range of CRM, Finance, HR and other revenue-related systems. This will enable our customers to create a single source of truth for their revenue operating data in real-time. 

    1. Market Awareness and Customer Adoption: As we continue to grow our customer base of happy customers like EnterpriseDB, Oneflow and SalesHood, we will be working to increase market awareness of our solution and demonstrate the value it brings to growing B2B enterprises. 


A big thank you


We want to extend our deepest gratitude to our investors, partners, customers, and the Lative team for their unwavering support and dedication. Special call out to Niall McEvoy, Alan Merriman, and the rest of the Elkstone team for their vote of confidence in leading this round. Also to Conall Geraghty and Angela Freeman at Mayson Hays Curren and Colin Dignam at Moore Ireland for all their support in getting us to this point. This seed funding round is a significant milestone in our journey, and we are excited about the opportunities it presents. 

Stay tuned for more updates as we continue to reinvent sales performance, efficiency and planning to help B2B enterprises achieve their growth goals. If you’d like to learn more about Lative, please visit our home page, book a product demo, or reach out to our team. We’d love to hear from you!

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